1. Richard Mille x Ferrari: The Hamilton Era
With Lewis Hamilton officially behind the wheel for Ferrari in 2026, the partnership has shifted into a high-visibility phase.
- The 2026 Focus: While the ultra-thin RM UP-01 remains a technical marvel, the spotlight is now on the RM 43-01 Manual Winding Tourbillon Split-seconds Chronograph Ferrari.
- Automotive DNA: Hamiltonโs personal version is the Carbon TPTยฎ edition featuring yellow hands a nod to the Modena yellow in the Ferrari shield. It integrates two of horology’s most prestigious complications: the tourbillon and the rattrapante (split-seconds) chronograph.
- The Vibe: Itโs a “racing machine for the wrist” that mirrors the intense telemetry of a 2026 F1 cockpit.



2. Jacob & Co. x Bugatti: The “Hypertwin.”
Jacob & Co. has officially moved from the Chiron era into the Bugatti Tourbillon era (named after the car, which itself is named after the watch complication).
- The 2026 Release: The Jacob & Co. Bugatti Tourbillon (unveiled for the 2026 season).
- Automotive DNA: This is the most integrated car-watch collaboration in history. It features a miniature V16 engine-block automaton carved from a single block of transparent sapphire. When activated, 16 titanium pistons move up and down for a 20-second sequence.
- The Vibe: The case shape mimics the Bugatti’s front grille, and the sub-dials are designed exactly like the carโs physical dashboard and RPM counter.



3. IWC Schaffhausen x Mercedes-AMG PETRONAS
Following the departure of Hamilton, IWC has refocused its collaboration on the next generation of drivers, specifically George Russell and Kimi Antonelli.



- The 2026 Release: The Pilotโs Watch Chronograph 41 Edition “George Russell” (Ref. IW389411).
- Automotive DNA: Limited to 1,063 pieces (a nod to Russell’s number 63), the watch is crafted from black ceramic with a teal rubber strap that matches the Petronas team colors.
- The Vibe: Itโs an “engineering partner” watch rugged, high-contrast, and designed for team personnel and fans alike.
4. Porsche Design: The “Transparent” Manufactory
While youโve covered Porsche Design before, their 2026 move is a game-changer for the industry.
- The News: On March 19, 2026, Porsche Design officially opened its own Timepieces Manufaktur in Grenchen, Switzerland.
- The Move: Porsche is now the only automotive brand in the world with its own independent watch manufactory. Theyโve moved into the historic Eterna building, creating a “transparent manufacture” where visitors can watch their timepieces being built, mirroring the experience of watching a 911 being assembled in Zuffenhausen.
Summary Table: 2026 Collaborative Landscape
| Brand | Partner | 2026 Key Release | Core Material |
| Richard Mille | Ferrari | RM 43-01 | Carbon TPTยฎ |
| Jacob & Co. | Bugatti | Bugatti Tourbillon | Sapphire & Blue PVD Titanium |
| IWC | Mercedes-AMG | Pilot’s Chrono 41 (GR) | Ceramic / Cerataniumยฎ |
| Breitling | Aston Martin | Navitimer B01 F1 | 18k Red Gold / Steel |



