Maranello, April 13, 2026, Ferrari and Philip Morris International (PMI) have announced a major expansion of their historic 53-year partnership. PMI will serve as the Principal Partner for the Ferrari Hypersail project, an ambitious venture designed to push the boundaries of maritime technology and performance.
A Vision of Shared Innovation
The Hypersail project isn’t just about speed; it’s a high-stakes laboratory for advanced technological solutions. By testing engineering limits under extreme conditions, Ferrari aims to validate new scientific paradigms that could eventually influence their broader technical ecosystem.
“True innovation is born at the intersection of diverse ideas and expertise,” said Benedetto Vigna, Ferrari CEO. “With Hypersail, we are embracing a scientific approach to redefine the limits of the possible. We are proud to embark on this journey with PMI, a partner that shares our commitment to pioneering technology.”
Key Highlights of the Partnership
- Longevity: This collaboration reinforces a relationship that began in 1973, maintaining its status as one of the longest-running partnerships in global motorsport history.
- Scientific Synergy: The project aligns PMI’s focus on science-based innovation with Ferrari’s pursuit of extreme performance.
- Visual Evolution: The Hypersail project will serve as the debut platform for a new PMI visual identity. This modern iconography is designed to represent PMI’s shift toward a future-oriented, tech-driven business model.
Looking Ahead
By merging Ferrari’s racing DNA with PMI’s evolving strategic vision, the Hypersail project represents more than a sponsorship—it is a strategic incubator for the next generation of engineering breakthroughs.
