(Woking, UK – 13 April 2026) – McLaren Automotive has officially entered its next aesthetic chapter with the appointment of Kemal Curic as Chief Design Officer. Effective immediately, Curic joins the Executive Leadership Team to spearhead the creative direction and design vision for the brand’s future ultra-high-performance portfolio.
Curic arrives at the McLaren Technology Centre (MTC) with over two decades of global experience. He joins from Ford Motor Company, where he most recently served as the Global Design Director for Performance Vehicles, overseeing the evolution of some of the industry’s most recognizable high-output icons.
A Holistic Creative Mandate
In his new role, Curic will oversee all design verticals, ensuring a cohesive language across:
- Exteriors & Interiors: Balancing McLaren’s “form follows function” ethos with a new era of luxury.
- CMF (Colour, Materials, and Finish): Integrating the brand’s focus on lightweight materials.
- Digital Design: Evolving the interface and digital experience within the cockpit.
His primary objective is to collaborate with McLaren’s engineering and product strategy teams to maintain the brand’s benchmark status in lightweight, emotionally engaging supercars.
Bridging Heritage and Innovation
Curic is widely recognized for his ability to modernize iconic silhouettes while respecting their original DNA a skill set critical for a brand rooted in sixty years of racing history.
“McLaren is one of the most respected and aspirational brands in the world,” said Kemal Curic. “I’m excited to help shape the design vision of a company so deeply rooted in engineering excellence. I look forward to working with the talented teams at McLaren to create the next generation of breathtaking, purpose‑driven cars.”
The Strategic Evolution
This appointment comes at a pivotal moment for the McLaren Group Holdings Limited (established April 2025). As the company focuses on a strategic transformation into a global leader in high-performance luxury, Curic’s leadership will be instrumental in defining the visual identity of McLaren’s GTS, Supercar, and Ultimate models for the latter half of the decade.
